Digital marketing is changing the way brands promote themselves and their businesses. New trends, digital technology, and the ability to connect with consumers on the web have created new power players in the global market. If you’re not in the market, or aren’t ready to join the game, think about your competitors’ strategies and how they use digital marketing to reach their customers. You may find that your business can benefit from a digital marketing overhaul if you embrace new trends that will help your business stand out from your competitors.
Digital marketing trends are constantly evolving, just like the way technology changes. It’s important that you stay on top of the latest digital marketing trends so that you can take advantage of them when it’s time to make your pitch to your audience. Here are some of the trends you should be paying attention to. Whether you’re an SEO expert, a social media addict, or a search engine optimization specialist, these are the trends you should be paying attention to.
One of the digital marketing trends, you’ll likely hear a lot about is the growing need for personalization in business. In the age of Google and Facebook, it’s clear that businesses want to provide customers with only the information they want when they’re searching for solutions to their problems. Brands that offer consumers this level of customization are going to be successful. Your business will be able to stand out among the sea of other businesses that are already using personalization as part of their marketing strategy. If you haven’t heard, this strategy is already at work in your business!
Another trend that’s making its way into the world of digital marketing is programmatic advertising. With programmatic advertising, you place ads on websites and other places where consumers go to find solutions to their problems. For example, if you sell tires. When someone searches for tires online, you’ll know exactly where to direct them. Programsmatic advertising will give you an advantage over the competition. Because more people are using these programs to find answers to their problems, more of them are going to be receptive to your message.
You can also see digital marketing trends happening in the realm of video marketing. The advent of devices like iPads and smart phones has made it easy for consumers to stay in touch with the things they need around the home. As more businesses figure out how to take advantage of this technology, video marketing is set to become a major player in their campaigns. Instead of simply posting videos on social media sites or YouTube, consider posting videos on your own website, along with a call-to-action. For example, let consumers know that you’re going to review their new car after they’ve bought it. Then show them how easy it is to add a driver to their account and the easy process of changing their license plate.
It’s also important for businesses to pay attention to how social media platforms are evolving. The number of posts on Facebook, Twitter, and LinkedIn have skyrocketed in the past few years. It’s important for marketers to stay on top of these trends and create pages on these platforms to focus on. The key to making a success of your business through social media is being able to set up an attractive page and getting others to follow it.
Other digital marketing trends you should be paying attention to include voice search, mobile voice search, and video voice search. Voice search allows consumers to search for a product just by speaking its name. Mobile voice search allows business owners to reach consumers through their cell phone, enabling them to deliver sales messages directly to their phones. Finally, video voice search makes it easier for consumers to get a look at the promotions they might like without having to go anywhere. This allows business owners to get a better view of what a promotion looks like on screen, helping them make an instant buy.
The future of advertising will likely be built around programmatic advertising and the inclusion of artificial intelligence into digital marketing campaigns. Programmatic advertising helps marketers find the right keywords to target their ads to and helps them ensure that only targeted individuals see their ads. Artificial intelligence takes this programmatic advertising one step further. It provides marketers with data on consumer behaviors, helping marketers create ad campaigns based on past shopping habits and other unique characteristics of each consumer. With the implementation of artificial intelligence into digital marketing, marketers can create campaigns that are more predictive of success and help increase brand loyalty.
