The digital marketing world is changing fast. Every day, new and exciting technologies make their way into the world of marketing. In order to take advantage of these trends and technologies, you need a strategy that will adjust with those changes. To help you out, we have created the “2021’s of digital marketing,” a guide to help you understand the trends that are shaping your business.
Social Media: Today, social media is one of the biggest digital marketing trends. More consumers rely on their social network to connect with friends and family, or even to market their products. As a result, social media is quickly becoming one of the biggest trends in digital marketing. Consumers can use social media networks to connect with their friends, talk to their family members and even follow the latest news stories. If you want to tap into this trend and get closer to consumers, be sure to incorporate social media into your marketing plan.
SEO/SEM: Search Engine Optimization and search engine marketing trends are two of the biggest drivers of website traffic today. Organic SEO, which focuses on making sure your website appears near the top of search results for a particular keyword, is quickly becoming a requirement for marketers who want to tap into the opportunity to make a profit. Organic SEO also involves a great deal of research to make sure your keywords are highly searched for, and that your website is properly optimized. Once your keywords are accepted, it’s time to start creating effective SEM campaigns that will give you a high return on investment. Successful SEM campaigns will include carefully targeted keyword phrase research and using proper SEO techniques to promote your site.
Voice Search: Mobile device use continues to grow at a rapid rate, and this trend won’t slow down anytime soon. As a result, marketers must continue to develop campaigns that target voice search consumers. Because voice search is so important to consumers, we recommend that you develop a campaign that targets voice search and not just mobile device use. We believe that there are a number of different methods that can be used to reach voice search consumers, but we recommend that you work closely with an experienced marketing agency to develop a campaign that focuses on this critical subset of consumers.
AI/EA: We believe artificial intelligence and EA are going to play a very large part in digital marketing trends, and we see many smart phones with artificial intelligence functionality within the next few years. This means that marketers will be able to send text or email advertisements to consumers with the push of a button. While this may seem like a simplistic idea, we have seen it in practice that this is the future of marketing. In fact, we recently worked with a real estate company whose system automatically sent out email ads to their clients based on their current real estate listings.
In order to take advantage of the opportunities that lie ahead, marketers need to develop a comprehensive strategy for incorporating these new digital marketing trends with the traditional methods they are currently using. For example, marketers need to begin developing a voice search marketing strategy to attract voice search consumers. While this is a more complex endeavor than many realize, it is definitely worth the extra effort to create a comprehensive campaign that involves voice search and other important components of an effective advertising campaign.
With that said, there are a number of different elements to consider when integrating digital marketing with voice search. First, we believe that businesses should launch a program or feature that allows customers to “type” into the search box on their smartphones to search for specific products or services. This will allow those searching for particular items to be targeted by marketers with a better understanding of the current trends being observed by those consuming the content. It also makes it possible for those who are searching for particular items to receive relevant ads that are most relevant to their search request. This is something that we believe all marketers should be implementing.
The next step in our strategy for digital and social media marketing in the 21st century is to integrate voice search into all aspects of a business marketing plan. Video marketing will be an essential component, as we continue to evolve our advertising and communication strategies and we believe voice search integration into video marketing solutions is the best way to ensure that consumers can find what they are looking for, when they are looking for it. This is only one of the many ways that the 21st century will see a significant change in the way that advertising is delivered and used.
